{"id":63677,"date":"2022-01-29T11:16:20","date_gmt":"2022-01-29T10:16:20","guid":{"rendered":"http:\/\/turismo.benicassim.es\/?p=63677"},"modified":"2022-01-29T11:16:20","modified_gmt":"2022-01-29T10:16:20","slug":"benicassim-analitza-el-comerc-local-per-a-millorar-la-seua-competitivitat","status":"publish","type":"post","link":"https:\/\/turismo.benicassim.es\/va\/benicassim-analitza-el-comerc-local-per-a-millorar-la-seua-competitivitat\/","title":{"rendered":"Benic\u00e0ssim analitza el comer\u00e7 local per a millorar la seua competitivitat."},"content":{"rendered":"<p align=\"center\"><span style=\"color: #000000;\"><span style=\"font-family: Times New Roman, serif;\"><span style=\"font-size: large;\"><i><u><b>El programa comen\u00e7ar\u00e0 amb un diagn\u00f2stic del punt de venda i la digitalitzaci\u00f3 de l&#8217;establiment<\/b><\/u><\/i><\/span><\/span><\/span><\/p>\n<p style=\"text-align: left;\" align=\"right\"><span style=\"color: #00000a;\"><span style=\"font-family: Times New Roman, serif;\"><span style=\"font-size: medium;\"><i>Benic\u00e0ssim, 29 de gener de 2022<\/i><\/span><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Verdana, serif;\"><span style=\"font-size: small;\">L&#8217;Ajuntament de Benic\u00e0ssim, a trav\u00e9s de la Regidoria de Promoci\u00f3 Econ\u00f2mica i Ocupaci\u00f3 i amb la col\u00b7laboraci\u00f3 de la Cambra de Comer\u00e7 de Castell\u00f3, impulsa un programa d&#8217;assessorament, formaci\u00f3 i informaci\u00f3 dirigit als comer\u00e7os de la localitat i amb l&#8217;objectiu posat a ajudar-los a millorar la rendibilitat dels seus negocis, a innovar, a adquirir noves habilitats comercials, en definitiva, a millorar la seua competitivitat. El programa va dirigit a pimes comercials minoristes i consistir\u00e0 en la realitzaci\u00f3 de diagn\u00f2stics individualitzats partint de la situaci\u00f3 actual del negoci quant a imatge, organitzaci\u00f3 de l&#8217;espai de venda o posicionament digital que donar\u00e0 lloc a l&#8217;emissi\u00f3 d&#8217;un informe amb les propostes de millora que els t\u00e8cnics consideren convenients per a optimitzar els recursos, millorar l&#8217;experi\u00e8ncia de compra i incrementar les vendes.<\/span><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Verdana, serif;\"><span style=\"font-size: small;\">L&#8217;alcaldessa, Susana Marqu\u00e9s, ha indicat que \u201cun teixit empresarial fort i din\u00e0mic \u00e9s clau per a continuar recuperant-nos, per aix\u00f2 volem facilitar eines que permeten adaptar-se i fer m\u00e9s competitiu el nostre comer\u00e7. Formaci\u00f3 cont\u00ednua i innovaci\u00f3 s\u00f3n la nostra aposta\u201d.<\/span><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Verdana, serif;\"><span style=\"font-size: small;\">El programa ha comen\u00e7at aquesta setmana amb dues jornades formatives dutes a terme per la Cambra de Comer\u00e7 de Castell\u00f3 \u201cperqu\u00e8 els comer\u00e7os coneguen el diagn\u00f2stic que es realitzar\u00e0 en els seus establiments i que ser\u00e0 el pas previ al programa de mentoritzaci\u00f3 que estem preparant des del consistori\u201d, ha comentat la regidora responsable de l&#8217;\u00e0rea, Vanessa Batalla. Els interessats a poder participar en el programa poden sol\u00b7licitar informaci\u00f3 sobre aquest tema dirigint-se a l&#8217;Ag\u00e8ncia d&#8217;Ocupaci\u00f3 i Desenvolupament Local (Aedl) de Benic\u00e0ssim, b\u00e9 per tel\u00e8fon (964 30 32 49) o a trav\u00e9s de correu electr\u00f2nic (aedl@benicassim.org).<\/span><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Verdana, serif;\"><span style=\"font-size: small;\">El programa contempla diferents fases, sent la primera desenvolupar un diagn\u00f2stic en el punt de venda que permeta con\u00e9ixer el nivell de competitivitat de l&#8217;empresa en el seu entorn econ\u00f2mic i de mercat. Amb el diagn\u00f2stic del punt de venda realitzat se seguir\u00e0 el programa analitzant, entre altres, el grau de digitalitzaci\u00f3 del comer\u00e7, posicionament en xarxes socials i web.<\/span><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Verdana, serif;\"><span style=\"font-size: small;\">Aquestes dues fases de diagn\u00f2stic i proposta de millora seran realitzades per t\u00e8cnics de la Cambra de Comer\u00e7 de Castell\u00f3 i, despr\u00e9s d&#8217;aix\u00f2, l&#8217;Ajuntament de Benic\u00e0ssim iniciar\u00e0 el programa de mentoritzaci\u00f3 consistent en l&#8217;acompanyament als comerciants per a la incorporaci\u00f3 de solucions i m\u00e8todes de gesti\u00f3 de la innovaci\u00f3 derivats de les recomanacions efectuades en els diagn\u00f2stics.<\/span><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Verdana, serif;\"><span style=\"font-size: small;\">A m\u00e9s del suport al comer\u00e7 per a millorar la seua competitivitat, recordar que a trav\u00e9s dels plans de reactivaci\u00f3 econ\u00f2mica aprovats per l&#8217;Ajuntament de Benic\u00e0ssim (Pla Reactiva I i II ), el consistori ha donat un impuls econ\u00f2mic per import de 6 milions d&#8217;euros en els \u00faltims exercicis, dels quals s&#8217;han beneficiat 500 aut\u00f2noms locals. \u201cEl nostre comprom\u00eds \u00e9s continuar articulant mesures i actuacions per a continuar impulsant la reactivaci\u00f3 de l&#8217;economia local i dinamitzaci\u00f3 del nostre teixit econ\u00f2mic productiu local\u201d, ha finalitzat l&#8217;alcaldessa, Susana Marqu\u00e9s.<\/span><\/span><\/span><\/p>\n<p align=\"justify\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-63678\" src=\"https:\/\/turismo.benicassim.es\/wp-content\/uploads\/2022\/01\/centro-formacion-y-empleo-300x177.jpg\" alt=\"\" width=\"300\" height=\"177\" srcset=\"https:\/\/turismo.benicassim.es\/wp-content\/uploads\/2022\/01\/centro-formacion-y-empleo-300x177.jpg 300w, https:\/\/turismo.benicassim.es\/wp-content\/uploads\/2022\/01\/centro-formacion-y-empleo-600x354.jpg 600w, https:\/\/turismo.benicassim.es\/wp-content\/uploads\/2022\/01\/centro-formacion-y-empleo.jpg 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El programa comen\u00e7ar\u00e0 amb un diagn\u00f2stic del punt de venda i la digitalitzaci\u00f3 de l&#8217;establiment Benic\u00e0ssim, 29 de gener de 2022 L&#8217;Ajuntament de Benic\u00e0ssim, a trav\u00e9s de la Regidoria de Promoci\u00f3 Econ\u00f2mica i Ocupaci\u00f3 i amb la col\u00b7laboraci\u00f3 de la Cambra de Comer\u00e7 de Castell\u00f3, impulsa un programa d&#8217;assessorament, formaci\u00f3 i informaci\u00f3 dirigit als comer\u00e7os [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":63678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"tags":[],"class_list":["post-63677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-va"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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